Economical and Swift

All the economy, smart appearance, speed and dependability of the modern passenger car are brought to the light haulage field by the new Ford Commercial Cars. These capable, attractive units have been completely redesigned to develop a greater measure of economy, utility and ruggedness than ever before attained.

The new double-drop, double side rail, X-type frame and the straddle mounted rear axle driving pinion are two examples of the new ruggedness built into the chassis-additional strength which means dollars saved through reduced maintenance costs. The longer wheelbase permits the use of larger bodies, which are strongly built and rigidly supported by the new chassis to accommodate larger payloads. A heavy-duty version of the double cantilever transverse spring which plays such an important part in setting new standard of comfort in the passenger car is an integral element of the commercial car chassis. Self-adjusting, double-acting hydraulic shock absorbers at all four wheels automatically compensate for changes in temperature and road surface, assuring complete comfort for driver, protection for fragile merchandise and longer life for both chassis and body.

New measures of utility are combined with strong construction and smart appearance in the commercial car bodies. Mounted on the new chassis, they become complete commercial units of unparalleled economy, durability and distinction.

THE COMMERCIAL CAR CHASSIS

Rear Axle

The Ford Commercial Car rear axle with its straddle-mounted driving pinion is unique in the commercial
car field. Combined with the time-proved three-quarter floating axle and the ruggedness and precision of Ford manufacturing methods, this produces a rear axle assembly of unquestioned superiority.

Frame

The double-channel, double-drop, X-section frame provides a measure of chassis stability and strength never before attained in the commercial car. Low center of gravity is combined with large body capacity. The rigid, inflexible foundation provided by this frame reduces body stresses to a new minimum.

Springs

The newly developed double-cantilever transverse springs employed in the Ford Commercial Car chassis set a new standard of stability and excellent riding qualities.

Shock Absorbers

Four double-acting hydraulic shock absorbers are standard equipment on all commercial cars. The self-com pen sating mechanism within these units automatically adjusts each shock absorber for the varying temperature and road conditions encountered. Steering Gear- Exceptional ease of control is provided by the 15 to 1 reduction worm and sector steering gear with self-adjusting taper roller bearings to compensate for wear.

Brakes

The mechanically operated internal-expanding four-wheel brakes are a safety factor of real importance. The cast alloy iron brake drums and the exceptionally large brake shoe area of 186 square inches insure positive action and long life. Anti-Friction Bearings-Twenty – four anti – friction bearings are used throughout the commercial car chassis, with judicious selection between the various roller and ball types to obtain the most efficient and long-lived bearing for each particular need.

Fuel Tank

The fourteen-gallon electrically welded terne plate fuel tank is mounted at the rear of the frame on all commercial cars for greatest convenience. Strong construction of tank and tubular rear frame crossmember afford protection from rear end collision.

Transmission and Clutch

Seven anti-friction roller and ball bearings are incorporated in the transmission and clutch assembly. Second and high gears synchronized for rapid shifting. Quiet second gear. Rugged, single plate dry disc clutch with ball throw out bearing lubricated by fitting extending through floorboard.

112-lnch Wheelbase

The 112-inch wheelbase of the commercial car provides ample chassis support for large capacity bodies without sacrificing passenger car ease of handling.

Wheels and Tires

The 17-inch steel spoke wheels combine the smart appearance of wire wheels with superior strength of one-piece steel construction. The 5.50x 17-inch balloon tires develop better riding comfort and longer life.

Double-Channel, Double-Drop X-Type Frame

The rugged, double-channel, doubledrop X-type frame brings new stability to the commercial car chassis. Channels forming the X-brace section are continued inside the regular side-members the full length of the frame to form a double channel side rail construction. Front, center and rear cross-members are heavy channel sections. Side rails are double thickness at mounting holes of steering gear and shock absorbers.

Major Dimensional Drawing of 11!” Commercial Car Chassis

1932-34 Commercial Car Chassis – Fully Equipped

Standard equipment with the commercial car chassis includes: complete electrical system; instrument panel, head and tail lamps; stop light; coincidental steering and ignition lock; tools; five steel spoke wheels; four balloon tires; front fenders; running boards; fender well spare wheel carrier; 14-gallon fuel tank; dash, cowl and hood assemblies.

1932-34 Commercial Car Pick-Up with Closed Cab

Speed and Utility, with Economy

In many businesses the Ford Pickup serves every transportation need. In others it supplements the work of larger Ford units. Where minutes count it provides passenger car acceleration and speed. It is designed and built to handle a great variety of materials, yet it costs so little and has such low depreciation that it more than pays its way even though used only intermittently. Because of its low cost operation, the Ford Pick-up offers worthwhile savings where short runs and comparatively small loads would make the operation of a larger unit unprofitable.

1932-34 Commercial Car Pick-Up with Open Cab

Quality Construction at Lowest Price

The Ford Pick-up is the world’s most used commercial car. Although the lowest-priced Ford commercial unit, it is designed and built to handle a wide range of hauling jobs and to stand up under long, hard service. It is of all-steel construction with square corners in load space. The heavy steel floor panel with pressed in skid strips protects the seasoned wood underfloor from wear. Tail-gate extends full width of body for unobstructed loading. The open cab may be completely enclosed with curtains which are standard equipment.

1932-34 Commercial Car Deluxe Delivery

True Distinction in a Panel Body

The De Luxe Panel Delivery has been designed for retailers requiring the ultimate in smart, dependable delivery cars of medium capacity. While body lines are similar to those of the standard model, the De Luxe type has a highly polished finish, rust-less steel cowl lights, chromium plated rear view mirror, windshield wiper blade and front bumper. The attractive side panels framed by graceful moldings offers an opportunity for effective advertising. The interior side panels are of Masonite. Insulated roof is lined with artificial leather and has a dome light. This De Luxe Panel Delivery is a fitting car for the most exclusive shop, yet it is extremely economical to own and operate.

Striking Appearance – Unusual Capacity

The attractive appearance of the standard panel delivery truck is emphasized by the French roof, the ball windshield header, gracefully moulded rear roof panels and slanting windshield. An additional note of smartness is effected by the fender well spare wheel carrier, which is standard equipment. Unusually large load space. Floor is of hardwood with metal skid strips. Steel panel along sides to top ot wheel housings and hardwood slats to ceiling protect body from loads. Insulating board over heavy wood bows in top. Dome light. Steel rear doors hung in one-piece welded steel frame, thoroughly dust-proofed. Heavy forged hinges permit opening doors 180 degrees. Body has glossy satin finish.

1932-34 Commercial Car Standard Delivery

The Ford Station Wagon

The Ford Station Wagon is really many vehicles in one. It is passenger car and bus, baggage and equipment carrier, camp car and delivery wagon. It is that “handy car about the place,” which for all its utility-its handsome, rugged construction-is remarkably low in cost. This unit has found wide acceptance with hotels, country clubs, camps, suburban estates, surveying crews, mining engineers, construction men, plantation overseers, sportsmen, Boy Scouts and other organizations. Bus operators use it for “feeder” lines and during rush period overflow. The body is roomy and comfortable, built of hard maple finished in its natural color. Paneling is well ribbed for strength. Appearance is unusually smart.

1935-36 A Unique Multi-Purpose Unit

1935-36 The ‘Sedan Delivery Car

Smart Service for Any Shop

Unusually attractive body lines and passenger car appointments make the new Sedan Delivery Car most desirable for the truly exclusive shop. Yet it is so low in price and costs so little to operate that its field of usefulness is very broad. The neighborhood drug store or market, as well as the smart apparel or flower shop in the downtown location will find it a highly satisfactory delivery car. Its attention commanding appearance, combined with its inherent economy and utility, recommend it to all. Many large organizations have found the Sedan Delivery to be the ideal car for salesmen carrying samples, advertising material or merchandise. The passenger car radiator grille, rust-less steel cowl lights and chromium plated front and rear bumpers mark it as the delivery car of unique distinction.

Center-The passenger car type instr11111ent panel is mo11nted directly in front of the steering wheel for best visibility.
Left-The driver’s compartment is roomy, comfortable and convenient. The comfortable bucket seals are attractively upholstered to match all other interior trim. Driver’s seat is fully adjustable. Large cowl ventilator, sun visor, insulated dash and jute pad beneath floor mat assure driver comfort.
Right-The wide, single rear door gives easy access to load space. insulating board side panels and durable imitation leather headlining are finished in dark brown. Sturdy rear door swings on three heavy hinges. Rear door glass may be lowered. Effective lock is independent of door handle .

Specifications of Ford Commercial Cars

8 Cylinder

8 Cylinder 90° V-8 with 90° crank throw. Piston displacement, 221 cubic inches; bore, 31\ inches; stroke, 3¾ inches; compression ratio, 6.3 to 1; horsepower rating, S. A. E. 30.00; brake horsepower, 75 at 3800 r.p.m.; maximum torque, 148 pounds-feet at 1200 r.p.m. Lubrication-forced feed to crankshaft, crank pin and camshaft bearings-splash and spray to other parts. Valves, chromium nickel alloy. Pistons, special heat treated aluminum alloy. Engine mounted in rubber at 3 points.

Crankshaft Special Ford carbon chrome steel. Diameter, 2 inches; weight, 65 pounds; three main bearings; total main bearing surface, 36½ square inches. Statically and dynamically balanced.

Carburetor-Fuel System Diaphragm pump driven by plunger operating on eccentric on camshaft. Down-draft carburetor. Hot-spot manifold. Air silencer.

Cooling Tube and fin type radiator with four rows of tubes. Efficient fan. Two centrifugal pumps, one in each cylinder head. Capacity, 5 ½ gallons.

Ignition Battery, coil and distributor. New-type distributor driven directly off end of camshaft. Full automatic timing, vacuum controlled.

4 Cylinder

4 Cylinder “L” head, cast en bloc. Piston displacement, 200.5 cubic inches; bore, 3 ½ inches; stroke, 4 ¾ inches. Compression ratio, 4.6 to 1. Horsepower rating, S. A. E., 24.03. Brake horsepower, 50 at 2800 r .p.m. Maximum torque, 126 foot-pounds at 1400 r.p.m. Lubrication by combined pump, splash and gravity system. Valves, chromium and nickel alloy. Pistons, heat-treated aluminum alloy.

Cylinders offset ½ inch from center line of crankshaft. Engine mounted in rubber at 3 points. Crankshaft Carbon manganese steel. Counterbalanced. Statically and dynamically balanced. Main bearing area, 44 square inches. Diameter main bearings, 2 inches.

Carburetor-Fuel System Two jets in carburetor, “power jet” coming into action at high speeds and power peaks; silencer; terne plate fuel tank. Engine-driven fuel pump.

Cooling Centrifugal water pump. Four row tubular radiator. Efficient fan driven by adjustable ” V” belt. Capacity of cooling system, 13 quarts.

Ignition Automatic spark advance. Battery, coil and distributor

Chassis

Clutch and Transmission Single plate ‘dry disc clutch. Throw out bearing lubricated through readily accessible fitting. Three speed selective-gear transmission. Synchronized second and high gears. Quiet second gear. Roller and ball bearings carry gear train in all forward speeds.

Brakes Four-wheel mechanically operated internal-expanding. Drums of special cast . alloy iron. Total braking surface, 186 square inches. Foot pedal and parking lever control.

Springs Chrome alloy steel. Double cantilever transverse, front and rear. Special heavy rear spring hung behind axle. Graphite impregnated fabric shackle bushings.

Frame Special Ford design double drop X-type with X-members continuing through to end . of side members; high carbon frame steel. Side rails, 1 ¾ inches wide; depth, 6 inches.

Rubber Insulators Rubber insulation at three-point motor
mounting, shock absorber links and front radius rod ball socket on main cross member.

Front Axle Heavy carbon chrome I – beam forging. Taper roller wheel bearings.

Rear Axle Three-quarter floating type. Spiral bevel gear with straddle-mounted driving pinion. Roller . bearings throughout.

Gear ratio, 4.111 to 1. Shaft, 1 ½ inches diameter.

Turning Circle 39 feet.

Wheels and Tires Five steel spoke, one-piece wheels. 5.50 x 17 balloon tires. Tread: front, 5 5 inches; rear, 56 ¼ inches.

Wheelbase 112 inches.

Steering Gear Semi-reversible hour-glass worm and 3 tooth sector type with self-adjusting thrust bearings. Ratio, 15 to 1.

The Ford Motor Company reserves the right to make changes, without notice, in prices, specifications and equipment at any time without incurring any obligation.

THE FORD TRUCK

1932-34 A Rugged Truck, Economical to Operate

Designed throughout for Truck Service

• 1 Heavy duty, double roller bearings located well under load center of rear wheels. Interspersed spiral and solid rollers.
• 2 Semi-elliptic rear springs distribute load stresses between two widely separated points on each frame side member.
• 3 Three-quarter floating rear axle with straddle mounted driving pinion; ring gear alignment is assured by thrust plate.
• 4 Rugged frame of specially selected carbon steel, wide and deep, with no “kickup”-substantial support for bodies.
• 5 Rigid torque tube drive. Tubular steel radius rods maintain alignment of both front and rear axles.
• 6 Enclosed tubular steel coupling shaft fitted with two heavy duty all metal universal joints. Entire assembly easily serviced.
• 7 Four speed transmission with extra low first gear. Entire gear train on anti-friction bearings in all forward speeds.
• 8 Front radius rods of unusual strength attached to 12 ½” deep main cross member by rubber insulated ball and socket joint.
• 9 Easy steering with heaviest loads. 17 to 1 gear reduction. Automatic adjustment of bearings compensates for wear.
• 10 Clutch throw out bearing lubricator cup extends through floorboard, with flexible metal tube to throw out bearing.
• 11 Efficient distributor and full automatic vacuum controlled spark advance assure correct timing under all conditions.
• 12 Mechanically operated, diaphragm type fuel pump is dependable under all operating and climatic conditions.
• 13 75 horsepower, V-8 engine. Aluminum cylinder heads Open-skirt aluminum pistons. Exhaust valve seat inserts.
• 14 Effective fan, large radiator and the two belt-driven centrifugal water pumps assure adequate cooling for truck service.
• 15 Easily operated brakes are of the internal expanding type, mechanically operated. Emergency brake entirely independent.
• 16 14-inch drums on all four wheels-unusually large total braking surface assures maximum safety and long brake life.

The Economical 75-Horsepower V8 Engine

Sturdy 50-Horsepower Engine

1932-34 For Mounting Special Bodies

Much has been done to bring new safety, comfort and driving convenience to the new Ford Truck. The 17 to 1 ratio steering gear handles with passenger car ease. The closed cab has a safety-glass windshield and rear window, a heavy steel roof, air bound seat cushions, deeply sprung seat back, large cowl ventilator, crank-type window regulators, a dispatch box and many other features. A heavy fiber insulating sheet on the dash and a thick jute pad beneath the floor mat provide ample insulation under all operating conditions.

1932-34 All-Purpose Ford Stake Bodies

1932-34 Standard Panel Truck

1932-34 De Luxe Panel Body

1932-34 Standard Express Truck

157- inch Chassis

Paint Specifications and Price